He reported that Cambridge Analytica was working for United States Senator Ted Cruz and used data harvested from millions of people's Facebook accounts without their consent. The illicit harvesting of personal data by Cambridge Analytica was first reported in December 2015 by Harry Davies, a journalist for The Guardian. The results of this campaign ended up disrupting US and UK politics and led to claims of complicity of social media enterprises such as Facebook. The data which was collected was meant to be used as part of a sales strategy that involved creating massive campaigns that approached users in a personal manner. The scandal Ĭambridge Analytica, the firm responsible for the scandal, was dedicated to big data. In the film, the Cambridge Analytica scandal is examined through the eyes of several involved persons. Independent investigations into data mining, along with whistle-blower accounts of the firm's impact on Brexit, led to a scandal over the influence of social media in political elections. It used Facebook as a means for "political-voter surveillance" through the collection of user data points. In 2015, Cambridge Analytica, a UK-based political consulting firm, began working on behalf of Ted Cruz's campaign to attempt to win the 2016 US Republican nomination.
To do business involving US elections, the subsidiary Cambridge Analytica was formed in 2012.
With alleged expertise in psychological operations (psyops), the company worked in military and political operations around the world in the late 1990s, including electioneering in the developing world throughout the early 2000s. SCL Group was a private research and strategic communications company interested in studying and influencing mass behavior.
0 kommentar(er)
